Georgia has been nominated for the title of Europe’s Most Desirable Tourist Destination by the popular British travel publication Wanderlust.
According to the National Tourism Administration, voting for the annual Wanderlust Reader Travel Awards has officially begun. In addition to the country itself, Tbilisi and Batumi are also competing for the title of Europe’s Most Desirable City.
Other nominees in the category include Athens, Berlin, Bologna, Bordeaux, Brussels, Budapest, Dresden, Dublin, Edinburgh, Genoa, Ghent, Istanbul, Madrid, Oslo, Porto, Prague, Riga, Siena, Sofia, Valencia, Vienna, Vilnius, and more.
Voting will remain open until October 17, with the winners announced at the 24th Wanderlust Reader Travel Awards ceremony on November 5, 2025, at the National Gallery in London. The awards honor the most desirable cities, regions, countries, and new destinations worldwide, as chosen by Wanderlust readers. Additional categories include adventure, culture and heritage, nature and wildlife, gastronomy, and sustainable travel.
Founded in the UK, Wanderlust is one of the most influential travel magazines, with a monthly circulation of nearly 138,000 copies and over 1.6 million visitors to its website. Each year, the publication invites readers to vote for their favorite destinations, offering participants the chance to win travel prizes worth £70,000.
