Foxtale, an innovative and home-grown skincare brand, has released its newest brand film as part of the ‘You Glow Different’ campaign, celebrating confidence that women radiate every day.
The film, voiced by Cannes 2024 best actress winner Anasuya Sengupta, showcases real moments—women leading in boardrooms, pushing through workouts, sharing laughter with friends and enjoying quiet self-care rituals—all highlighting that true radiance comes from within, not from perfection.
The film positions Foxtale as a supportive ally, emphasising that its skincare is designed for real life, not an idealised version of it. Breaking away from celebrity-driven beauty advertising, Foxtale focuses on genuine storytelling and relatable moments, reinforcing its philosophy that beauty is found in presence, progress and personal power.
The campaign aligns with the brand’s clean, effective formulations and commitment to empowering women to feel confident and beautiful.
Romita Mazumdar, founder and chief executive officer of Foxtale, shares, “We wanted this film to feel like a mirror.. The idea was simple: show women the way we see them. Strong, soft, messy, radiant, unstoppable. ‘You Glow Different’ is more than a campaign – it’s how we see our consumers. Everyone glows differently. After all, women are not lightbulbs.”
Watch the film here:
