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Digital retailer Very, which is operated by Liverpool-based The Very Group, has launched its new own-brand fashion proposition.
The Very Collection, available online from today (September 4), is the evolution of the retailer’s own-brand fashion ranges.
The collection has been modernised with elevated design elements, quality staples and new capsule trend collections.
Anchored by autumn/winter 25, the launch marks a new chapter for Very’s own-brand offering.
Through the launch of the collection, the online-retailer has increased its own-brand product range options by 15% year on year. Prices range from £4 up to £250 and the new own-brand range will provide trend-led capsule collections focusing on head-to-toe dressing.
Sam Wright, chief commercial and strategy officer at The Very Group said: “This new launch is the natural next step for our own-brand proposition, it brings together fashion fundamentals and the finishing touches to complete any look.
“Alongside introducing fresh and exciting ranges, the new collection brings together the much-loved V by Very and Everyday brands under one revitalised offering.”
Victoria Nelson, trading director at The Very Group, said: “The Very Collection is an exciting new launch for us, which is centred around style and quality. We have elevated our quality levels, and the new own-brand collection aims to improve our fashion and design credentials by delivering much-loved wardrobe staples alongside new season trend must haves. The Very Collection has everything covered.”
The new launch comes as consumer research from Very shows that more than half (51%) of women feel more confident when they have a set of versatile, go-to pieces, and almost three quarters (72%) agree a curated wardrobe of quality staples makes dressing each day simpler and more enjoyable.
Jessica Myers, chief customer officer at The Very Group, said: “The Very Collection has been created with our customers at its heart. We’ve spent months listening to feedback, understanding what makes our customers feel their best, and that’s exactly what The Very Collection is here to deliver.”
In a first for the digital retailer, Very is opening the doors to The Very Big Wardrobe – a two-day immersive fashion experience on New Bond Street, London. Taking place on September 5-6, the event invites guests to step inside and explore Very’s brand new autumn/winter 2025 collection.
